Unfortunately, work demands has meant Brad will be unable to present at Blog Hui. Brad and Team Blog Hui are disappointed by this unexpected turn of events.
Paper summary:
As blogging moves increasingly into the business domain, its potential use for communication and collaboration within an organisation is now becoming apparent. IBM has embraced blogging wholeheartedly and this paper examines the following aspects of this initiative:
• Genesis: How did blogging get onto the agenda at one of the world’s largest organisations? Who were the instigators and how did they gain executive support?
• How: What does IBM’s blogging program look like? What tools and guidelines have been provided, and how effective have they been?
• Examples: Who is blogging in IBM? What are they talking about, and has it been well received?
• Results: Has the program been a success? If so, in what respect? What (if any) conclusions have we been able to derive so far?
• Future Directions: What’s in store for the IBM bloggers? How does this align with supporting programs around Wikis and Podcasting?
Finally, this paper will attempt to draw conclusions from IBM’s overall experience and map those to the needs of enterprises (of all sizes) in general. As an early adopter of enterprise blogging, IBM’s experience can act as a microcosm of the entire social networking movement.
Presenter profile:
Brad Kasell is the Asia-Pacific Manager for IBM Software Group’s Emerging Technologies division. Brad’s primary responsibility is helping customers get started with Rich Internet Applications, Open Source, and Social Networking, as well as various other technologies such as Autonomic Computing that are related to IBM’s On Demand software strategy.
Brad has recently re-joined IBM after spending six years working in a consulting capacity for PricewaterhouseCoopers and Excite@Home in the United States. During a prior tenure with IBM Australia Brad worked as a Senior Software Engineer and Project Manager on a variety of application development projects. Brad’s industry experience includes retail (apparel), telecommunications, pharmaceutical, utilities (electricity), insurance, and interactive marketing/advertising.
Brad holds a Bachelor of Electrical Engineering (Honours) and a Master of Business Administration (International Business), with both degrees from the University of Technology, Sydney.
Presenter profile:
Presenter profile:
Ok, folks, it’s now time to